Paul Dunn

Paul is widely considered to be a legend in Australia, USA and UK, and in Asia. Affectionately known as the "Wizard of Wow" and the "Sultan of Sizzle", Paul has touched the lives of hundreds of thousands of people.

Paul is the founder of the Results Corporation and is known as one of the fathers of small business marketing in Australia. He then went on to establish Results Accountants Systems which transformed the face of the Accounting profession worldwide. Now Paul is transforming people's lives and their wealth through ResultsNet Australia, the Australian arm of XL Results Foundation which is building worldwide wealth.

Paul is a marketing, writing, customer service and sales genius but more importantly,he is an extraordinary human being.

In 1974 Paul wrote some innovative software that became the basis for one of Australia s early technological successes  Hartley Computer. He was the marketing brains behind the company s growth in Australia, becoming a $23 Million enterprise.

For more than 20 years he has shared his secrets with thousands of people across the globe, helping them to create and build better and more profitable businesses. It is estimated that over 100,000 businesses around the world now use and benefit from Paul s ideas and creativity.

Paul is also the creator of business bibles such as "Write Right", "Phone Right", "Towards Awesome Service" and the best-selling author of the book, "Firm of the Future". 

What people say about Paul ...

“I worked for Paul early in my career and have continued to keep in touch both personally and professionally. Paul's business success is easily attributed to his skills with people and his rare ability to strategically create powerful solutions. Paul is a great leader who adds enormous value to everyone he meets.”
 
Brad Sugars, Founder of Action International

“Paul is a visionary entrepreneur, great marketer, master motivator and one of the best public speakers in the world. Paul taught me valuable lessons about when to follow gut instinct over market research regarding new product development and how to take massive action to make projects happen quickly. While others are still thinking about it, Paul has already done it.”

Paul changed my life and the best way I can summarise this is by saying that, when my customer service book "Proper Coffee" was published, I dedicated the whole work to him.”

“I feel incredibly lucky that Paul was my very first boss ever! He taught me all I know about expanding businesses - he had me see how easy it is – and he’s part of why we’re now passing that on to teens so they can create lives they love no matter where they are starting from. I can only tell you - whether you are in business or not – hearing Paul will leave you inspired about what’s possible for you and your life. You’ll also find out why Paul is so passionate about what we’re up to here at stepUP Foundation and be able to benefit yourself.”

Ryll Burgin, Founder of stepUP Foundation

Kris Mills (formerly Fitzsimmons)...

Many entrepreneurs know of Kristina (formerly Kris Fitzsimmons) as a successful and "internationally acclaimed" copywriter, or as an internet entrepreneur, publisher, author or speaker.

Kristina has consistently achieved spectacular successes for clients in a broad range of industries and is responsible for many millions of dollars in sales growth for her clients. In fact, it's a regular occurrence that clients experience triple digit sales increases as a result of Kristina's advice or copy.

And through Kristina's popular marketing and copywriting e-newsletters she has touched the lives of tens of thousands of business owners and marketing professionals worldwide. Kristina is also the author of over a dozen marketing how-to guides and courses including:

• Proposals and Tenders that Sell
• Freelance Copywriting Fast-Track
• Direct Mail Mastery
• Website Copywriting Mastery
• Real Estate Letters that Sell
• Mortgage Broker Letters that Sell and more.

Kristina has devoted her life to being a catalyst for transformation in others ... through her Words that Sell e-newsletter and through her metaphysical and humanitarian interests. "Kris is a talented and enormously gifted person; the results she gets speak volumes. But gifted people can be difficult. Kris is anything but that-she works enormously hard to get things right and to make her gift really work for her clients. She's a joy to know and to work with. "

 Kris is a huge talent putting words to work in a unique way. Her 'wordsthatsell' website tells just part of the story through seriously glowing testimonials about the results she's helped people achieve. For Kris 'stretching' herself is part of life. Her new ventures are hugely creative and she is one of the best people I know to share a coffee with. She's always so fresh and inspiring.

Paul Dunn - Former Chairman of Results Corporation, Results Accountants Systems and now with Results Net Australia and XL Foundation.

"Kris, thank you for everything! To say I'm happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.

Look, over the years I've rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia ... and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.

It's a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship."

Nic Clark - Founder, Icon Business Solutions -

" Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product...but just could not find the right words to use!

After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!

Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard."

Chris Elmore - Guitar Tips

" Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

      One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

" Kris was instrumental in the recent overhaul of SEEK's sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages - it has actually helped us in our effort to evolve our sales force to solution based selling. Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions.

This was over and above our expectations or brief - a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:

"Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team."

We will certainly be tapping Kris's expertise in the future in both crafting and presenting our sales messages."

Katie May — Marketing Director
Seek Communications

I wanted to thank you for the incredible copy you wrote for my homepage, salesletter, and auto responders for my email campaign. You took theblueprint of my mind in my ideas and put it into reality in the ad copy. You're the best in the business. Thanks a million.

Ryan Orrell -www.internetmillions.com

" Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary."

Peter Sun — Peter Sun Marketing,
One of Australia’s direct marketing legends.

" Switched on marketing mind and rare advertising talent, but it’s more than that. It’s ‘street smarts’. She KNOWS what gets results!"

Robert Nixon — former General Manager,
Results Accountants’ Systems — Sydney

" Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris."

Peter Nicholas — CEO,
Cat Media, Sydney

" Just an excellent edition of your newsletter. Excellent. I don't give praise out too easily either. Especially to other marketing experts...but you're information is excellent.

I've received two very specific ideas from this edition that I'm implementing as we speak. If they don't increase my revenue next month by at least 20% I'll be very surprised.

Listen, it's hard to teach an old dog new tricks. I've been a small business marketer and copywriter for years and I learn something new from each of your newsletters."

David Frey - President,
Marketing Best Practices Inc.

" Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over - millions of dollars!"

Martin Josselyn — Managing Director,
Wealth Guard — Sydney

" In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling."

Warwick Lindsay
Duco Magic, Brisbane

" We’re delighted with the work of Kris Fitzsimmons. When they initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first.

We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC ... better than any other agency we’ve used in the past."

Paul Lister — Bavarian Steak House,
Surfers Paradise

" Sensational results. We just can't believe how fantastically your ad has worked for us. Our phone has been ringing HOT with eager, highly qualified prospects who are dying to buy our cleaning licenses. Plus we're on the verge of selling 2 international master licenses."

John Chandler, Master Licensee,
Above All Ceiling Cleaning"