Thank you

"Introducing the SIZZLE Stick ...
the Breakthrough Secret to Writing Ads,
Emails, Letters and Websites That Attract
And Keep More Customers
Than Even YOU Thought Possible!"

Hello ...

If you are itching to build your business and you'd love to see a massive increase in your marketing responses, you've come to precisely right place.

I'd like to introduce you to some revolutionary NEW techniques to lift your sales figures and profits in a BIG way virtually overnight. In fact, people who've already put these techniques to work, have reported amazing gains ...

  • Like the travel agent who generated an additional $1.5 million in reservations in just 4 short weeks.
  • Like the photographer who telephoned excitedly to tell us about the $3,000 job he got that, as he put it ... “I would simply not have got without SIZZLE.”
  • And like the photocopier company that increased their annual turnover by 324% by putting the Sizzle principles to work in his ads.

Each of these businesses attributes the success of their marketing efforts to the copywriting insights inside "The Sizzle Stick", created by marketing experts, Paul Dunn and Kristina Mills.

Paul is considered to be a legend in small business marketing circle. He is also one of the most inspirational speakers ever to have taken the stage. What's more, he has touched the lives of hundreds of thousands of people in Australia, US, UK and Asia with his revolutionary views on advertising, marketing, sales and delivering exceptional customer service experiences. (read more about Paul)

Kristina Mills is regarded as the world's top female direct marketing copy writers, is a successful internet entrepreneur, and founder of "Words that Sell". She continues to produce "pinch myself" type results for clients in all manner of industries. (read more about Kristina)

Both Paul and Kristina charge in the thousands for a 1 hour consultation. Now it's your turn to benefit for a fraction of that ... thanks to "The SIZZLE Stick".

When you use SIZZLE ...

  • You learn to write copy that has your reader truly involved ... riveted to every word that you write.

  • You dramatically and profoundly improve the responses you get to your ads, letters, emails, website copy and all your marketing material.

  • You bring MANY more customers through your doors, to your phones, to your website.

  • You significantly lower your marketing costs. One business owner who is featured inside SIZZLE has cut his advertising budget in half as a result of the principles that we share (you'll find many more success stories on this page).

  • You build stronger, more sincere relationships with your past customers so they do business with you more often.

  • You receive an instant suite of advertising ideas you can adapt and use yourself. You produce 100’s of new ideas that can be used in all areas of your business.

  • You dramatically improve your cashflow by dramatically reducing your debtors. You say goodbye to debt write-offs.

  • You disssolve buyer skepticism and as a direct result, you see your sales conversion rates soar.

Put simply, SIZZLE brings you great things ... instantly. And part of the reason for that is the pure heritage of SIZZLE.

Hello, I'm Kristina Mills, co-creator of the SIZZLE Stick. Let me share that heritage with you ...

Fifteen years ago I went to work for Paul Dunn and his small business consulting team and what I've learned from Paul since then has had a monumental effect on my life(actually not just on my life, also on the lives of hundreds of thousands of people).

And it's thanks to that meeting that Sizzle Stick is here before you today.

Paul's unique ideas on copy writing, advertising, marketing, sales and customer service revolutionised small business in Australia.

In fact, it seems that wherever I go, if I mention Paul's name to a business person, their eyes light up and they share their own rags to riches story about how Paul's insights have transformed their lives.

It doesn't matter what city I am in. Success story after success story. It's mind boggling!

One man shared how he used to be an office cleaner. One evening 15 years ago he was putting out the rubbish and he found a set of audio tapes in a dumpster. He listened to those audio tapes (which featured Paul) and what was on them turned that man's life around. After applying the strategies this man now owns of several successful businesses and is worth millions.

There are dozens more stories like that one.

As for me ...

I put Paul's insights to work and have now created several successful start-ups, have written several marketing books, and, as a direct marketing consultant and copywriter, I have been very fortunate to have helped many thousands of people make MANY millions of dollars.

Now, it's my incredible privilege to be co-authoring the Sizzle Stick with Paul.

Keep reading and you'll see exactly why the Sizzle Stick is one of those "must have" business resources.

Have an inspired day!

Kristina Mills

 

What is the SIZZLE Stick?

The Sizzle Stick

 

The best way to describe the SIZZLE Stick is as "Great Marketing Knowledge On a Stick”. It's like having a full, one week  “transform your advertising and marketing” workshop featuring us (Paul Dunn and Kristina Mills) on a USB stick, complete with full transcript and reference guide. Best of all, it's available to you at a fraction of the cost of attending a week-long event.

Here’s what you get ...

  • The SIZZLE Stick which is a USB stick featuring special, high-quality, studio recorded audio that you can play on your PC, your IPOD or CD player.

  • 19 mini workshops.

  • It's like an intense but fun "one-on"one conversation.

  • 277 page reference manual with dozens of examples of ads and letters that you can adapt for your own use.

  • ... plus the immense value in the bonuses that you'll learn about later.

All you need is a computer with a USB port. A USB stick (also known as a flash, jump or thumb drive) is like a mini hard drive that connects to your computer. Just plug it in, access the "port" and you're away.

Grab your own SIZZLE Stick- click here

Inside you will learn how to write sizzling copy. And more specifically ...

  • Headlines and opening paragraphs that SIZZLE and draw your customers to you
  • Step-by-Step Formulae for writing ads, emails, letters (all different types), Yellow Pages ads, websites, online sales letters and more
  • Offers that SIZZLE
  • Risk reversal strategies that SIZZLE

Plus ...

  • Web words that SIZZLE
  • Learn how to write online sales letters that SIZZLE
  • Master the art of writing emails that get read and acted on
  • Get wonderful insights into email subject headings, style, SIZZLE words and more
  • See how to make your print advertising really work
  • Tap into Yellow Pages(R) Directory riches by seeing how to create Yellow Pages(R) Directory ads that SIZZLE. And interestingly, you'll discover it's a VERY DIFFERENT to traditional print advertising
  • How to make your words flow so that you keep your reader totally involved with you
  • How to build purpose into everything you write to create a great "intent" that brings results
  • See precisely how to change pace to truly open your reader's mind to your ideas
  • Learn some truly brilliant phrases to use to make your ideas literally “come alive” in your reader's mind
  • Amazingly simple ideas to keep your reader riveted and involved right to the end
  • Techniques to convince your reader that your claims are true
  • The TRUE secret of getting people to act (what it is may surprise you)
  • Discover the importance of control - how to get it and keep it - to TOTALLY maximize the effectiveness of your communication
  • How to write quotations, offers and proposals that bring you far better results
  • Letters that get people to pay you on-time
  • Building relationships through your words
  • Style … how to build the real you into what you do.

Plus much, much ,more ...

  • Oodles of before and after examples of letters that get results - for appointments, apologies, customer service, debt collection and more.
  • 7 opening catch-alls that create intimacy with your reader
  • And one-word openings that get results plus quotation-style openings and why they ROCK and how to make yours sizzle
  • 10 more opening maxims to make sure your letters get read
  • Dozens of headlines that sell ... and so much more.

Use It For EVERYTHING You
Write and Say … in Your Business
AND in Your Personal Life

You use the Sizzle Stick for ALL types of communication you have with your customers (not just the marketing-related conversations).

SIZZLE principles work magically for ads, brochures, letters, email, websites, Yellow Pages(R), ad, sales scripts, customer service letters, and with ALL written and verbal communication you have with your customers.

Use your SIZZLE Stick for ...

  • Direct mail campaigns
  • Yellow Pages(R) ads
  • Direct response ads
  • Editorial style ads
  • Emails
  • Appointment Letters
  • Enquiry letters
  • Brochures
  • Corporate Profiles
  • Websites
  • Brochure websites
  • Debt collection letters
  • Proposals, Grants and Expressions of Interest
  • Thank you letters
  • Apology letters
  • and yes, even sales scripts and face-to-face communication.

 

What People Say About Sizzle's Co-Creators ...

 

“I worked for Paul early in my career and have continued to keep in touch both personally and professionally. Paul's business success is easily attributed to his skills with people and his rare ability to strategically create powerful solutions. Paul is a great leader who adds enormous value to everyone he meets.”

Brad Sugars, Founder of Action International

 

" You managed to increase sales by a real 48% "

" Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product...but just could not find the right words to use!

After you guys re-wrote my message - You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!

Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard."

Chris Elmore - Guitar Tips

 

" Improved our hit-rate from under 10% to between 70–80%"

" Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours.”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

 

 

“Paul is a visionary entrepreneur, great marketer, master motivator and one of the best public speakers in the world. Paul taught me valuable lessons about when to follow gut instinct over market research regarding new product development and how to take massive action to make projects happen quickly. While others are still thinking about it, Paul has already done it.”

Michael Carter, a master innovator and director of BusinessFitness

 

"... one of the most talented in Australia ... possibly the world!"

"Kris, thank you for everything! To say I'm happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.

Look, over the years I've rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia ... and possibly the world. Not only is your material delivering the goods, you are also very easy to get along with too.

It's a pleasure doing business with you and I look forward to a long and mutually rewarding business relationship."

Nic Clark - Founder, Icon Business Solutions
Global franchised business consultancy

 

“I feel incredibly lucky that Paul was my very first boss ever! He taught me all I know about expanding businesses - he had me see how easy it is – and he’s part of why we’re now passing that on to teens so they can create lives they love no matter where they are starting from. I can only tell you - whether you are in business or not – hearing Paul will leave you inspired about what’s possible for you and your life. You’ll also find out why Paul is so passionate about what we’re up to here at stepUP Foundation and be able to benefit yourself.”

Ryll Burgin, Founder of stepUP Foundation

 

To read more testimonials, click here.

SIZZLE In the Way That
Suits YOU Best


With your SIZZLE Stick, you learn at your own pace, in the comfort of your own home, at your PC or while you are at work.

Listen to SIZZLE in your car as you drive to and from work. Just download the contents of stick to your PC then burn to CD.

Listen while you go for a jog -download to your IPOD.

Listen in the evening, when you have quiet time (after the kids have gone to bed perhaps). Stop at any point and write down your ideas.

But, that's not all. According to leading education experts, one of the best ways to retain information is to listen to someone speak and read a transcript of what they say, as they say it.

That’s why we have also included a full, 277 page reference guide which is a full transcript of the SIZZLE Seminar on a Stick. There are also 100+ pages of Appendices with even more examples you can use and learn from.


Perfect For YOUR Enterprise ... No Matter What It Is!

Sometimes people ask us, "Will this work for my industry or profession?" Fair question - after all, you want to be sure that you're going to enjoy great value for money.

The good news is "YES" - no matter what size your business is, what industry or profession you're in, and no matter where you live either, SIZZLE techniques work for you. Here is a list of industries that have reported dramatic sales increases using the Sizzle principles that Paul and Kristina teach.

  • Office supplies companies
  • Employment Agencies
  • Financial Institution
  • Pet shops
  • Bakeries
  • Business broking
  • Bookkeeping services
  • Dentists
  • Investment property marketing
  • Property managers
  • Financial planners
  • Insurance Agents
  • Travel Agents
  • Stationery companies
  • Food service companies
  • Landscaping businesses
  • Lawn mowing
  • Pet resorts
  • Marketing consulting firms
  • Mortgage Brokers
  • Real Estate Agencies
  • Pharmacies
  • Graphic design firms
  • Car detailing franchise
  • House cleaning
  • Auto paint repairs
  • Coffee shops
  • Mechanics
  • Business planning consultancies
  • Management consultancies
  • Restaurants - themed
  • Web businesses
  • Multi-Level-Marketing
  • Restaurants - a la carte
  • Restaurants - a la carte
  • Restaurants - takeaway
  • Events companies
  • Real estate Agencies
  • Beauty therapists
  • Beauty products wholesalers
  • Chiropractors
  • Fitness Centres
  • Weight loss centres
  • Accounting firms

As you can see, all sorts of businesses are enjoying terrific result thanks to the secrets inside SIZZLE Stick - now, you can join them and dramatically increase your own success. All you need to do is click here to order.

 

 

INTRODUCTORY OFFER
SAVE $100.00 ! 280 People Only!

At $397 the SIZZLE Stick offers awesome value for any business who wants to get more customers coming through their doors. But, when you are quick, you will invest even less than that.

As an introductory offer, just 280 people have the opportunity to get their hands on SIZZLE for just $297, saving $100 right away.

But, as they say in those infomercials, "but wait, there's more" ...

 

$751.00 in Bonuses FREE When
You Sizzle Today!

That's right! Arrange secure your own Sizzle Stick today and you'll also receive the following bonuses (actually, each of these bonuses is very valuable but you'll notice we've saved the best one last).

B O N U S #1

Inside Your Customers Head
The Definitive Guide to Knowing
What Your Customers Want AND
How to Give It To Them
(valued at $67.00)

One of the things that you hear us talk about in SIZZLE is the importance of understanding who your customer is.

The better you understand their wants and needs, the more effective your ads, letters, emails and websites will be. With “Inside Your Customer’s Head” we’ve made it easy for you to do that.

This 70 page ebook shows you how to identify who your customers are, why they buy from you. Once you know that, writing Sizzling copy is easy. Inside you'll find ...

  • 10 Places to Dig Up Gold
  • Know the Product and the Company’s Strengths and Weaknesses
  • The Product, the Audience, the Buying Motive and What Links Them
  • How to Understand Your Target Market
  • What Gets your Reader Salivating?
  • The 5 Great Motivators of All Time
  • 17 Common Modern Day Appeals
  • 54 Buyer Emotions
  • Pain and Pleasure – Avoid or Gain
  • Questions to Uncover Core Buying Motives
  • And much, much more.

B O N U S #2

The Key ... "It's The NEW Secret Key to
Building a Remarkable Business!"
(worth $197.00)

There's a brand new way of doing business known, until now, by a few remarkable businesses around the world.

  • In this specially created program that Paul has created for business owners and their teams you'll learn and experience that key. You'll discover:
  • How to rise way above the 'sea of sameness' in which so many remain trapped
  • Why 'great service' is no longer all you have to offer
  • Precisely how to become remarkable when others are invisible
  • How to create real customer attraction
  • How to generate far greater sales and profits AND have much more fun doing it.

It's a powerful multi-media program delivered with high impact covering every aspect of your business and your interaction with customers. Once you get the key, your business will NEVER be the same again.

B O N U S #3

SIZZLE Showcase
(priceless)

Talk to any advertising professional and chances are they will tell you that having a suite of examples of winning "creative" at their disposal is one of their keys to success. When you invest in the SIZZLE Stick and you instantly have at your fingertips, dozens of examples of all sorts of marketing pieces that SIZZLE.

But - with the SIZZLE Showcase you get even more than that. You also regularly get sent great examples of SIZZLE Ads, SIZZLE Letters, emails (and more) that we come across in our travels. Not only that, you also receive a commentary on why that piece works so well and how it can be tweaked so it also SIZZLEs for your business.

This is priceless stuff!

And here’s the best bonus of all for you ...

B O N U S #4

Expert One-on-One Feedback on
How Well Your Marketing SIZZLES
(worth $487.00 +)

Of course, once you have listened to SIZZLE and put the ideas to work, you’ll find that your results transform. And when any change like this takes place it makes sense to get a second opinion, just to make sure you’re on track. After all, an expert who is outside of your business can often give fresh new insights.

That’s where a complimentary Video Critique comes in.

It’s like being a fly on the wall as the SIZZLE copywriting expert reads your marketing piece and gives comments to improve its quality. Advice on what you can do to further enhance your responses.

It might be how to SIZZLE-fy the headline or the offer.

It might be little tricks you can use to en-trance people even more in your copy.

Instead of getting a boring old report you get to hear the SIZZLE expert share their advice with you.

You actually get to see their computer screen as they scroll down the page and as they highlight areas to tweak and as they actually make changes to your work.

Our SIZZLE copywriting experts charge anywhere from $387 to $687 for this service.

When you invest in The SIZZLE Stick, you receive that critique as our gift to you.

Remember, the $100 savings offer is available to the first 280 orders only. Order today to ensure you don't miss out. Click here to do that now.


Why Are We Giving Away Such
Massive Value FREE?

Simple. The SIZZLE Stick is the first of many exciting products and services we will be introducing. And we figure that when you're impressed with the results that you experience through the "SIZZLE Stick", chances are you'll be keen to find out about our new product offerings when they arrive.

That's why we wanted to make the offer as enticing and over-valued as possible for you.

So click here to get your own "SIZZLE Stick" and your marketing material will be SIZZLING sooner than you think.

 

Your 100%, "No Questions Asked",
Money-Back Guarantee

 

Our Guarantee

SIZZLE Stick delivers enormous value. In fact, all the feedback we have received has been, "Wow, this is amazing!" And with that, we're confident that when you hear the SIZZLE Stick you'll go "WOW" too.

We want you to be absolutely thrilled with the value that you receive but if for any reason you aren't (for up to 6 months after you receive your SIZZLE Stick), all you need to do is let us know and we'll give you a full and immediate refund.

 

So – lets quickly summarise the benefits that SIZZLE Stick offers you:

 

Increase your advertising response rates and increase your profits.
Win more proposals and “quotes” without slashing your prices.
Dramatically reduce your debtors.
Reduce your write-offs. Get current customers to pay on time. Get bad debtors to pay sooner.
Attract more of the type of customer that you truly enjoy doing business with you.
And attract more referrals than ever before.
Write emails that break through the clutter and actually get read AND acted on.
Get your website selling with web copy that gets results.

If you want to get more customers coming through your doors, for less cost, then your SIZZLE Stick gives you everything you need to do that.

Or - if you want to improve the way you communicate with your people, SIZZLE Stick teaches you how to do that in a remarkably persuasive and engaging way.

Or maybe you would like to learn how to become a skillful writer, your SIZZLE Stick gives you all the skills you need to write with style.

Best of all, the material works (as in "REALLY" works). 

So - go ahead and get your own "SIZZLE Stick" today. It's completely risk-free for you to do that. Just click here and you can get instant access to the reference material and receive your own "SIZZLE Stick" in a matter of days.

We look forward to sizzling with you!

Paul & Kristina


Get your own SIZZLE Stick NOW!

P.S. Remember, you receive $1148 worth of materials for only $297, plus $11.50 P&H ($33 P&H outside Australia and New Zealand). What’s more, if you’re not completely delighted with the results, just send it back to us within 6 months and we’ll happily refund your investment in the Sizzle Stick. Plus, all the bonuses are yours to keep as our gift to you just for giving the SIZZLE Stick a try.